For Shopify store owners
Here’s the Shopify blogging system behind those articles.
SEOBoss reads your products, pages and existing content before it writes a word. So your store becomes the prompt.
SEOBoss reads your products, pages and existing content before it writes a word. So your store becomes the prompt.
Robbie Clapham · Founder of SEOBoss
Bing · 166 blog URLs · two sites we operate · 14 April–16 September 2026. Citations are source appearances, not visits. Results vary. See the evidence
Getting your demo ready.
Your store entry will appear here.SEOBoss passed Shopify’s app review in February. Early access is open now.
SEOBoss passed Shopify’s app review in February. Since then, I’ve been testing and refining it privately. Early access is open now.
I’m excited to see your product’s story take shape. Stay for the article and its Art Director hero.
I’m excited for you to see what SEOBoss creates around your product. Stay for the article and its hero image: Art Director takes its direction from the story and your product reference.
Want to follow what’s next? Leave your email for new features and updates from me.
Happy publishing, Robbie · Founder
Your article appears here. Email is optional.
P.S. I use SEOBoss myself, and I’m in this for the long run. I’ll keep building, testing and making it better.
Created with SEOBoss
Serving ideas. Useful comparisons. Answers that help someone choose. Explore three complete articles created with SEOBoss, with relevant product links and imagery.
Serving ideas. Useful comparisons. Answers that help someone choose. Explore three complete articles created with SEOBoss, with relevant product links and imagery.
A real article · Manuka Honey Drink
Turn a drink into serving ideas your next customer can use.
A customer has the drink. Now help them make something lovely with it.
This article turns a simple serving question into garnish ideas, practical preparation advice and a natural place for the product.
A useful comparison · Manuka Honey Drink
Help a first-time buyer compare a familiar drink with something new.
Help a first-time buyer compare familiar lemonade with something new. Flavour, format and occasion give the product a clear place in the decision.
Advice for a business · SEOBoss
Show merchants how to answer a first-time stockist’s questions.
A different audience needs a different answer. This SEOBoss article helps merchants plan content around the decisions a first-time stockist needs to make.
Three real articles, three different reader needs. Open any example to read the complete work.
Inside a real SEOBoss article
This published article answers a serving question, explains the practical details and links to the drink where it fits.
This published article answers a serving question, explains the practical details and links to the drink where it fits.
A product link in context
For Avatar Elixir poured cold over ice, a narrow lemon peel is a balanced choice. Express the peel gently above the glass, then place it on the rim or beside the ice.
From a real SEOBoss article. The product link is part of the published advice.
Read the finished article ↗This published article answers a serving question, explains the practical details and links to the drink where it fits.
From the opening answer
Lemon peel, a thin lemon wheel, cucumber ribbon, a small mint tip, a restrained thyme sprig, food-safe edible flowers, and a few whole berries can all complement honey, lemon, and elderflower drinks.
The reader gets useful options immediately, then can explore the details. The article has a clear job from its opening lines.
A product link in context
For Avatar Elixir poured cold over ice, a narrow lemon peel is a balanced choice. Express the peel gently above the glass, then place it on the rim or beside the ice.
Here, serving advice leads naturally to the real product. The link gives an interested reader a next step without interrupting the explanation.
From the practical guidance
When Avatar Elixir is lengthened with chilled sparkling water, a cucumber ribbon or thin lemon wheel gives the taller serve a clear visual shape. Cucumber can reinforce a crisp impression, while lemon keeps the garnish closely connected to the drink’s existing citrus notes.
Specific options, preparation details and reasons help someone act on the idea. That is the depth we want the finished article to deliver.
Selected passages from the linked article, with their original wording and product link. Layout and explanatory notes added here.
Art Director · Real product references
A cocktail. A lunch pairing. A comparison. The article gives Art Director the idea; your product reference gives the scene something real to feature. Explore eight saved examples.
Understand the subject, the audience and the idea the image should express.
Shape the scene, composition, lighting and style around that idea.
Use a relevant real product reference when it belongs in the scene.
Create the hero. Then refine it or explore a different use in Art Director.
Art Director · See it in action
Art Director uses the article to shape its image and can bring in a relevant product photo. Change the words, product or setting, then review your saved version.
Art Director uses the article to shape its image and can bring in a relevant product photo. Change the words, product or setting, then review your saved version.
Real SEOBoss screens and saved images. The steps are edited for clarity and generation waits are omitted.
Art Director uses the article to shape its image and can bring in a relevant product photo. Change the words, product or setting, then review your saved version.
Product + direction
Choose a store product and say what should change. Keep the setting, change the words or explore a different look, then review your saved version.
A social post with purpose
A new format deserves its own message. Create a social image with a fresh hook, your product in the scene and an invitation into the article.
Useful article graphics
Turn practical points into an editable checklist or another article graphic. Adjust template text, layout and colours without using an image credit.
Why give your products a story?
A product page tells people what you sell. Your blog can help them choose, compare and imagine using it.
Finding the angle, writing the article and creating its images takes time. SEOBoss brings those jobs together in Shopify, with your knowledge guiding the work.
A product page tells people what you sell. Your blog can help them choose, compare and imagine using it.
Finding the angle, writing the article and creating its images takes time. SEOBoss brings those jobs together in Shopify, with your knowledge guiding the work.
Content with your business behind it
SEOBoss starts with your Shopify products, pages and existing articles. Add the facts, customer advice and writing preferences that make your business yours. Together, they give each new article a stronger starting point.
SEOBoss starts with your Shopify products, pages and existing articles. Add the facts, customer advice and writing preferences that make your business yours. Together, they give each new article a stronger starting point.
Store Brain
Save a product fact, the advice you give customers or a claim to avoid. Keep that guidance ready for future articles.
Save a product fact, the advice you give customers or a claim to avoid. Keep that guidance ready for future articles.
Enlarge screenshot ↗
A real saved fact about our 250 ml can, alongside the teaching controls.
The question customers keep asking. Why you chose a particular ingredient. A claim your business should never make.
Save those facts and preferences in Store Brain alongside your synced store information. Inspect and edit the guidance SEOBoss can use for future work.
Keep lasting knowledge in Brain. Put a one-off story or instruction in the article brief. New guidance shapes future work; it does not silently rewrite your published articles.
Talk
Start with a customer question, an opinion or a story. Shape an editable brief, review it and decide when to create the draft.
Start with a customer question, an opinion or a story. Shape an editable brief, review it and decide when to create the draft.
Enlarge screenshot ↗
An actual picnic conversation and its editable article brief.
You explain your products every day. Bring a customer question, an opinion or a story to Talk and work through the angle.
Talk gathers the audience and details into an editable brief. Review the direction, then send the brief to the writer or keep the idea in Pipeline.
You can edit Workbench directly and protect wording you want to keep. The reviewed brief becomes the writer’s instructions when you choose Write draft.
Writing Intent
Choose who you want to help, what they need to understand and which details to include.
Choose who you want to help, what they need to understand and which details to include.
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A real local-article brief. Supply accurate local facts and review the result.
A local audience. A first-time buyer comparing options. Someone reading in another language.
Writing Intent gives the article a job: who to help, what to explain and which experience or examples to include. One product can support many different conversations.
For example: help a first-time buyer compare two materials, explain when each is suitable, and use your own care advice. Supply accurate local or technical details and review the finished result.
Keyword Research
Explore keywords and customer questions. Use the available search data and your store’s existing coverage to choose your next topic.
Explore keywords and customer questions. Use the available search data and your store’s existing coverage to choose your next topic.
Enlarge screenshot ↗
Saved research from our demonstration. Search metrics belong to that session, not a live market feed.
Explore keywords, customer questions and buyer intent, with market data where available. See store-fit and possible-overlap context before deciding which ideas deserve an article.
Take selected findings into Talk, save topics to Pipeline or prepare a focused campaign in Brain.
Keyword Universe keeps saved findings available for later. Choosing related terms does not require a separate article for every phrase. Review the opportunity and the coverage your store already has.
How it works
See how your store context, writing, links and imagery come together.
What garnish works with honey and lemon?
Create · Talk · Research · Prepared ideas
Serving ideas, practical preparation advice and a natural place for the product.
From one idea to a complete Shopify article: a focused title, useful writing, follow-up answers, relevant links and an article-aware hero.
Illustrated workflow using real published examples. Stages and timing simplified.
Explore the full workflow ↗As your published library grows, synced content informs future planning and gives SEOBoss more relevant pages to link to.
Your plan. Your publishing controls.
Choose your topics and publishing pace. On eligible plans, Agent works through your plan within your article allowance, creating drafts for review or publishing automatically when you choose.
Keep editing your articles and guidance as you go.
Choose your topics and publishing pace. On eligible plans, Agent works through your plan within your article allowance, creating drafts for review or publishing automatically when you choose.
Keep editing your articles and guidance as you go.
Store-aware suggestions come with a title, a reason and article direction.
Edit the angle, bring your own topics or remove an idea.
Choose drafts for review or automatic publishing. Check the results and refine your guidance as you go.
Explore the real Agent controls ↗
Hints arrive with a title, search details, a reason and writing direction. Store context and existing coverage help shape the suggestions.
Edit the brief, remove an idea or bring your own topics and CSV plan. Pipeline keeps the upcoming work together.
Choose Draft to review before publication, or Publish to go live automatically. Check the results regularly and refine Brain’s facts and writing preferences for future articles.
A note from Robbie, founder
A note from Robbie, founder
I have spent more than 20 years building businesses online, including nine years running Shopify stores. Today, I look after the website and online marketing for Manuka Honey Drink, working alongside my beekeeper business partner.
Our Avatar Mānuka Honey Elixir won the Beverage Award at the 2023 New Zealand Food Awards. I know the product and the stories worth telling. Finding time to turn that knowledge into consistent content is another job.
That is why I built SEOBoss. I use it on my own sites, learn from the results and keep refining the system. I believe useful answers and stories give a store more opportunities to be discovered, including in AI conversations. The beta results alongside this note are part of what we are learning.
If you try SEOBoss, I want to hear what would make it more useful for your business.
Robbie Clapham Founder of SEOBoss · Website & online marketing, Manuka Honey Drink
When you’re ready to go further
Support a launch, prepare your next social post or use search observations to decide what to write next.
Support a launch, prepare your next social post or use search observations to decide what to write next.
Current Focus
Focus an ideas batch on a product, season or customer need. Choose an important page for the articles to support.
Set a campaign direction, prioritise products and choose a page or article to support. Focus one ideas batch on a launch, a season or a customer need, then return to Automatic when you are ready.
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Start from Automatic or open campaign guidance. The detailed walkthrough shows the saved Focus controls.
Set a campaign direction, prioritise products and choose a page or article to support. Focus one ideas batch on a launch, a season or a customer need, then return to Automatic when you are ready.
Internal links + supporting pages
Relevant links connect explanations with products, buying guides and related articles. Give readers a reason to explore your store.
Connect an explanation to a relevant product, buying guide or another useful article. Store-aware linking helps readers continue through your content when there is a reason to go deeper.
Use Brain’s supporting destination to build ideas around an important page, including a pillar guide.
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Real saved decisions show how product information and existing coverage help shape the next idea.
Connect an explanation to a relevant product, buying guide or another useful article. Store-aware linking helps readers continue through your content when there is a reason to go deeper.
Use Brain’s supporting destination to build ideas around an important page, including a pillar guide.
Social
Prepare editable platform copy and image assets from an eligible published article. Review what you want to share.
Turn an eligible published article into editable copy for Facebook, LinkedIn, Instagram or Pinterest. Prepare a matching image, keep the article link handy and review what you want to share.
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Choose the article and destination. Preparing assets does not automatically publish a social post.
Turn an eligible published article into editable copy for Facebook, LinkedIn, Instagram or Pinterest. Prepare a matching image, keep the article link handy and review what you want to share.
Visibility + Search Demand
Use Search Console observations to see what people are finding and explore what deserves attention next.
Connect Google Search Console to see reported impressions, clicks and the queries where your store appears. Search Demand helps you explore those signals and discuss an eligible next opportunity in Talk or Brain.
Use real observations to decide what deserves more attention.
Early access
Over a year of building, followed by months of testing on real Shopify stores. Explore SEOBoss now through early access, ahead of our wider public launch.
Early-access pricing
Create articles when you need them, or let Agent keep your publishing plan moving. Get started at today’s early-access prices.
Every article includes its first hero image. Each plan also includes extra image credits.
Create articles on demand, with drafts to review in Shopify.
Early-access price
$49 / month
Planned launch: $59 / month
12 articles per month
$4.08 per article now
$4.92 per article at planned launch
At full monthly article allowance.
Keep a regular publishing routine, with Agent carrying your plan forward.
Early-access price
$97 / month
Planned launch: $124.95 / month
31 articles per month
$3.13 per article now
$4.03 per article at planned launch
At full monthly article allowance.
More publishing capacity, more imagery and priority founder support.
Early-access price
$197 / month
Planned launch: $247 / month
62 articles per month
$3.18 per article now
$3.98 per article at planned launch
At full monthly article allowance.
Prices in USD, billed every 30 days through Shopify. Per-article figures are approximate and assume the full monthly article allowance is used. You pay the monthly plan price. Launch prices are planned for public release.
Make SEOBoss work for your store
Start with the basics. Open the details that matter to your business.
Give SEOBoss the details a generic prompt would miss. The writer can draw on synced products and pages, facts and preferences saved in Brain, and the audience and angle you set in Talk or Writing Intent.
Read the real writing examples above, then try the demo with your own product. Draft mode lets you review the writing, facts and images before publishing. The amount of editing will vary by article; your final editorial judgement still matters.
Enter a public Shopify store address or product link. Choose a product, pick an article idea and continue to a draft and its first hero image. You do not need to write a title or install the app. The demo has daily limits and does not publish to your store.
Installed SEOBoss adds your synced store content, saved guidance, internal-link context and ongoing publishing tools. Try it with your product.
No. A keyword, topic, question or rough idea is enough. SEOBoss suggests up to five title options with search metadata; you choose and edit the direction you want.
Use Research when you want more evidence, Talk when an idea needs discussion, or Writing Intent when you already know the audience and purpose.
Give SEOBoss details a general prompt cannot supply: an explanation you use with customers, a product fact that matters, a phrase you prefer or a claim to avoid. Save lasting facts and writing guidance in Store Brain.
For one article, choose a tone and use Writing Intent or Talk to explain the audience, angle and examples. Your input gives the writer specific direction. Read the result and make the final editorial choices in Shopify.
Yes. Use Writing Intent to name the audience, place, language and useful outcome. A local buying guide, an explanation for a different market or a beginner’s comparison can start from the same product.
Supply accurate local details and check language, terminology and claims before publication. Our Intent guide includes real local and Spanish-language examples.
SEOBoss uses published and planned title coverage when preparing ideas. Hints include a reason and article direction, so you can see why an angle belongs in the plan.
Review possible overlap and keep the useful distinctions. You can edit or remove ideas in Pipeline, bring your own topics, or import a CSV plan.
Yes. Agent takes work from Pipeline at your chosen cadence and can bring forward saved ideas or request more store-aware suggestions. It works within the available article allowance.
Choose drafts for review or enable direct publishing. Keep your plan and product information current, and make reading the finished work part of your routine. See Agent in action.
Yes. Use Draft mode to review the writing, facts, links and images in Shopify. Agent’s Publish mode can publish completed articles directly, so choose the mode that fits your workflow.
You can pause future Agent scheduling and edit published articles. An article already being written can still finish after you pause.
Art Director uses the article to create a visual brief, then can use a relevant synced product image as a reference. The scene can explain an occasion, a comparison or a practical idea from the article. In Media, choose a product, describe a change or make a separate social image with its own wording. You can also edit template text and layouts. New AI images use image allowance; check generated product details and lettering before use. Explore Art Director.
Use Current Focus to steer ideas toward a useful page, product or campaign. Relevant internal links can connect a supporting article with the next place a reader needs to go.
Social helps turn eligible published articles into editable platform copy and image assets. You make the final posting decision in your social account.
A clear article can provide information that a search or AI system can retrieve: who a product suits, how it compares and how to use it. Our beta reports show SEOBoss-created articles cited as sources. Inclusion and traffic depend on each platform and are not guaranteed. Use Search Console for Google search observations and Bing Webmaster Tools for its separate AI citation reports. Explore the evidence and AI discovery guide.
Start with the amount of useful content you want to publish and the time you have to review it. Check the article allowance, image allowance and included tools, especially if you want Agent to run an ongoing plan.
Compare the current plans, then use the complete guide to see how you would work with the app.
Bring SEOBoss into your Shopify store
Try SEOBoss with a product from your store. See the article, explore the image and decide where you want to take it.
Try SEOBoss with a product from your store. See the article, explore the image and decide where you want to take it.
Want to compare what’s included? See plans and pricing.
